How to open a nail salon

 

Women and men use the services of manicure masters. The demand for well-groomed hands is growing, and the nail service business is gaining popularity. We will tell you how to open a nail salon and start making a profit.

How to start a business in the field of nail service

Nail salons are beauty studios with a specialized list of services. This activity attracts entrepreneurs because it does not require excessive initial investments. Moreover, the business has prospects: a nail studio can eventually be turned into a full-fledged beauty salon or a network of nail salons.

Nail studios, due to the high demand for the services of masters, quickly pay off and bring a stable income. The main thing is to develop a detailed action plan and follow it.

At the start, you will need a business plan - a document in which you need to formulate and describe a specific business idea, the service, ways to attract customers and pricing, sources of funding and expenses.

The plan for opening a nail studio may be as follows:

1. Business registration - sole proprietorship or LLC. Usually, entrepreneurs choose the first option. Applying preferential tax regimes makes it easier to keep records and make deductions. If the master decides to work without employees and receive clients at his home or go to their home, it is enough for him to get the status of self-employed.  
2. Room rental. When choosing a location, it is worth considering several points: how many potential customers pass by it; Is it convenient to approach and drive up to the salon; Does the property have a separate entrance? Whether it meets the requirements. The salon should have a pleasant interior, so choosing a room with good repair is better. If several craftsmen work there, the total area is important. So, for a nail salon for three jobs, an area of ​​\u200b\u200bnot less than 30 square meters is required.
3. Purchase of equipment and consumables. Almost any business requires investments; opening a salon is no exception. A novice entrepreneur will need sterilization equipment, consumables, furniture, shelving, a cooler, and a TV.
4. Personnel selection. Many aspiring entrepreneurs decide to work for themselves without involving hired craftsmen. But if you plan to open a salon for several jobs, you should carefully select employees. You can search for them on service websites, specialized communities, social networks, and recruiting portals. Candidates should be selected based on their portfolio, feedback from their clients, and the results of a trial manicure. The salon's reputation and growth in the number of its customers depend on the quality of the work of the masters. 
5. Service promotion. The best way to promote in the beauty industry is word of mouth. Clients recommend good masters and salons. There are other ways to attract the target audience: create and promote an account on a social network, distribute business cards, organize promotions, and implement a loyalty program for regular customers.

Why Analyze competitors

The competition among manicure masters and nail studios is high. To attract customers, it is worth developing a unique selling proposition, or USP, carefully considering the list of services, arranging a noticeable opening, and implementing a loyalty program for regular customers.

It will be easier to form the concept of your studio if you analyze the proposals and schemes of work of other salons.

Collecting and processing information about competitors will help:

• Choose a good location for the salon;
• Choose a niche and price segment;
• Define the target audience;
• Draw up a USP;
• Find out where to look for clients;
• Choose channels for business promotion;
• Understand how to retain customers, turning them into regular ones.

What skills are needed to get started?

The list of professional skills differs depending on the format of the business that the entrepreneur is going to run.

If he plans to work in his nail salon business plan by himself and alone, first of all, he will need the skills of a master and an administrator. Manicure is taught in colleges, professional retraining centers, and private educational institutions; professionals conduct author's programs and master classes.

The cost of courses varies considerably; the average price of a basic course is 30,000 rubles.

Entrepreneurs who want to open their studio, where several masters will work, will benefit from the skills of an administrator, manager and marketer. Experienced craftsmen often decide to take up such a business. As a result, they better understand what is happening in the field of nail service and more successfully promote the services of their studio.

What form of business to choose: self-employment, individual entrepreneur

To officially engage in the manicure business, an entrepreneur must register it, first choosing a legal form.

Self-employment is suitable only for those masters who work at home - for themselves or clients and will not hire employees. It is enough to register in the My Tax application to obtain this status and start deducting tax on professional income. When receiving money for services, you must generate a check every time.

If an entrepreneur plans to open his salon, he can obtain the status of an individual entrepreneur. And for those considering creating a network of studios, such a form as an LLC is suitable.

In the application for registration, you will need to indicate the OKVED code. For example, code 96.02, "Provision of services by hairdressers and beauty salons," is suitable for nail studios.

Having decided on the form, choose the tax regime. For the self-employed, it is the only one - NPT, or tax on professional income. An LLC has the right to use the main (OSNO) or simplified (USN) system, and an individual entrepreneur, in addition to these two, can work on a patent. Each mode has its pros and cons; they should be considered when choosing.

Another important step in registering a business is opening a current account. Self-employed people can use a regular bank card, no individual entrepreneur or LLC. When opening a current account, you must carefully study its tariffs and conditions. In addition, understanding the purpose for which you need a current account will help you choose the right one.

service

What are the requirements for a salon?

There are certain requirements for the premises where nail service masters will work

So, in a rented or own salon room should be:

• cold and hot water supply;
• sewerage;
• utility room;
• full ventilation;
• A place for sterilization of instruments.

There are space requirements for one workplace. It should not be less than 4.5 square meters.

Finding a room for a future nail salon is not difficult. Suitable areas in busy places, shopping centers or residential areas, on the first floors in residential complexes or supermarkets.

What equipment and furniture to buy

Salon equipment plays an important role in attracting and retaining customers. For the work of nail service masters, you will need:

• armchairs for masters and clients;
• manicure tables;
• racks, shelves or cabinets;
• reception area for administrator;
• sofa;
• television set;
• lamps for drying gel polish;
• sterilizer;
• desk lamp;
• bathtubs;
• manicure sets;
• paraffin furnace;
• Consumables - gel polishes, gloves, wipes, creams, disinfectants and others.

What documents are required to open a salon

Before starting work, you will need to obtain permission for this at the local administration level. Then the entrepreneur needs to obtain work permits from the sanitary and epidemiological service, the fire inspectorate and Rospotrebnadzor.

For those who open a salon on their own, it is also important to draw up a price list for salon services and equip a consumer corner by placing copies of work permits, certificates and a book of complaints and suggestions there.

The required documents include the following:

• premises lease agreement;
• laundry agreement;
• a contract for the removal of garbage and waste;
• contract for derivatization and disinfestation;
• Declaration of compliance with fire safety requirements. 

How to work better - with or without a team

Managers of beauty salons often face the so-called staff turnover. Nevertheless, good masters appreciate their work. Some are lured by competitors offering better conditions. Others eventually open their nail salons.

A businessman is tasked with forming a team of professionals who are satisfied with customers and keeping them. Official employment, an established flow of customers, a competitive pricing policy, employee benefits and a clear reward system will help in this.

There is another option: to work independently, without a team. In this case, the business owner will have to do a significant part of the work himself. Of the benefits - is the ability to save on renting a room. It is convenient for the master to choose a minimum area, rent a nail rack in a shopping center or work officially at home.

For more information you should visit business plan consultant.

How to attract new clients

Regular customers are a guarantee of stable income. There are several ways to help aspiring entrepreneurs attract and retain customers:

• On the occasion of the salon's opening, arrange a holiday: decorate the studio, give discount coupons to passers-by, and organize a small buffet. This way, potential customers will immediately notify you.
• Don't invest everything in one way of promotion. Try different advertising options, promote social networks and take care of ordering business cards with an individual design.
• Consider a loyalty program designed for regular customers. To attract new ones, regularly arrange promotions, which you must inform about in all available channels.
• Maintain social media accounts. This can be done on your own or entrusted to professionals. Beautiful images of the studio and author's works will increase the flow of customers, hence the salon's income.